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Microsoft to Overall Dynamics 365 with tight integration with LinkedIn

Integration with LinkedIn will provide a massive advantage to customers that are using Dynamics 365. Customer will be able to draw on vital information from the Business Social networking giant that will give sales professional detailed insights on opportunities.  As part of Microsoft’s cherry picked £20bn acquisition of the social network Dynamics 365 for Sales is already helping salespeople with improved experiences. 

Written by: Matthew Parton

Published: 2017/06/01

Salespeople deliver better outcomes using insights from LinkedIn Sales Navigator

Customers can now close deals faster with simple user actions directly within Office 365. Customers can send quotes, gain customer insights deliver accurate pricing and stock information without having to leave Outlook. Having Linked as part of the packages provides users of Dynamics with complete access to over 500 million professionals using the social network.

Microsoft indicates key areas where users of Dynamics 365 can gain advantage in its use

  • Customers will be able to identify relationships easier by drilling down into professional networks
  • Engage with buyers easier with tailored content and being told when those buyers are posting updates and making job changes all vital information in the nurturing process
  • Building stronger relationships with customers without having to leave the office. 

Dynamics 365 andLinkedIn

Dynamics 365 already boasts a core functional set of features to users providing contact management, CRM workflows and excellent automation coupled with seamless connectivity to existing Office 365 products, all from within the cloud. The list goes on but providing full integration with LinkedIn could provide Microsoft with a distinct advantage to users of of Dynamics 365 over other competing CRM systems. 

In this article we have only covered the CRM side of Dynamics but Microsoft are also looking to build in Dynamics 365 for Talent, Dynamics 365 for Retail and other areas of Dynamics that can tap into that LinkedIn resource to deliver real benefits to its customers